A new imaginary standard entered into our lives. His name is Lazzaro Maglietta, but his identity remains a mystery. A restless pioneer or a passionate sportsman, it doesn’t really matters. Lazzaro Maglietta is the man of our times: he loves to live and he is made to “tees” you. The brand represents a menswear manufacturing company, especially oriented in polo and t-shirts. That’s also where “maglietta” derives from (it is the italian word for “shirt”). The logo is a synthesis of the primordial symbol of Thessalian emblem, the brawny horse, and the initials “lm”, transformed into a trolley and seeking to maintain balance: caps - small, ZZ - tt, animate - material, dynamism - elegance.
Typography is based on a variance of old time classic Futura fonts. The colors could not escape the pursuit of balance: hard dynamic blue RAF sweeter by refined orange pink.
Styling drew inspiration from rough sports, such as rugby and polo, while some stamps have references to the logo, which is also used sometimes unchanged and sometimes denoted by the reins of the horse.
Styling drew inspiration from rough sports, such as rugby and polo, while some stamps have references to the logo, which is also used sometimes unchanged and sometimes denoted by the reins of the horse.
The company launches its Spring - Summer 2016 collection all over Greece.
Credits for booklet
Photo shooting: Konstantinos Kechagias
Styling: George Kyriakidis
Styling: George Kyriakidis
Make up artist: Menia Nalbadi
